Say hi!

Hi I'm Aaina

I’m a GTM engineer and 3x founding marketer. I help early-stage startups figure out positioning .

Here is what I have worked on:

DigitalAPI

  • Built founder-led LinkedIn into a repeatable distribution motion, creating 400K+ impressions in 3 months.
  • Set up influencer-led GTM that contributed to 2 enterprise deals.
  • Packaged webinars, newsletter, and email into steady enterprise-facing campaigns.

Zenskar

  • Worked on SEO systems that contributed to 8x organic traffic growth.
  • Used Reddit as a high-intent distribution channel, contributing to a $95K deal.
  • Supported founder-led LinkedIn growth from 8K to 16K followers.

Cardboard

  • Shaped positioning, messaging, and launch narrative before the product went external.
  • Built the Product Hunt motion that helped Cardboard rank #2 on launch day.
  • Turned product context into launch assets, founder notes, and community-ready posts.

Stack I'm Cooking